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Davide De Angelis - JUST BE IT!

Davide De Angelis - JUST BE IT!
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January 2006

What is ŒJust Be It¹?

In simple words, Just Be It is a platform for innovative ideas and inquiry
in the areas of work, money, personal development and new, life-enhancing
technologies. The intention is that Just Be It will act as a catalyst for
your own experimentation, add to the success and delight of your life and
give you access to products that will assist this process.


> Wishing you a joyful and abundant 2006
Life with all it¹s ups and downs, the joy of achieving a dream, the birth of
a child, the sorrow of loosing someone we love is a marauding, intimate,
unpredictable and creative conversation. And the individual shape of our
lives seems to be the result of the way we conduct that conversation ­
spoken or unspoken. As with every method of conversing, there is always the
potential to connect with passion; to hold that conversation as if it were
exalted and sacred. And of course there are a myriad of other ways. Any form
of self knowledge, is, in a sense, the treasure gained from paying careful
attention to a world that is at the same time beautiful, cruel, loving and
ultimately astonishing. By stepping back for just a while and really
allowing ourselves to look upon the world in all its guises, it¹s possible
to catch sight of the way each of us is created uniquely just for that
world. For years I was convinced that I could go wrong ­ somehow I could do
something that ran counter to the flow of providence. That was until one day
when I was writing my first book called ŒThe Seed¹. I suddenly realised that
whatever I was Œapparently¹ doing was being totally accepted ­ how could it
be otherwise. The fact that it was accruing could mean no other thing than
it was in line with - and part of ­ everything that is.

It was one of those rare moments of clarity that seem to happen for no other
reason than to give the base element of consciousness a glimpse of itself in
the mirror. Or another way of describing it - the perception of the world
through limited human senses receded leaving only consciousness staring into
its own eyes. In that moment I was free of all the guilt and regret for the
vast amount of perceived wrong-doings and mistakes that had flowed through
my life. The sudden freedom from holding on to all that emotion was
translated into a deep physical release. I guess that I felt what it¹s like
to live in a state of freedom. In essence, it became clear that the slate is
wiped clean in every instance and nothing could, by the very nature of
existence, go wrong. This clarity lasted for several days until I once again
felt myself struggling against the huge tide of events that was suddenly my
life. And there I was, once again, armour plating myself against the world.
But that small insight into the mysterious workings of things kept me
questioning the stark and lonely belief that we are all separated out and
left hopelessly adrift. It allowed me to look at the pain and the shame I
felt around not achieving my potential, not saying the things I wanted to
say and not knowing what the hell I was doing, as nothing more than an
invitation. Within all those seemingly unpleasant thoughts and emotions
there was only ever an invitation to experience more of life and enter more
deeply into the creative conversation. Here is the passage I wrote in The

ŒViewed from a distance, our lives form patterns ­ beautiful patterns ­
which fit perfectly into the universe. Even the most wretched life is
beautiful and fits perfectly. Nothing that happens, no matter how
surface-flawed, can ever move outside the beauty of the pattern.¹

To greater or lesser degrees we all feel the powers of life working on us
like an omnipresent current ­ a Œgravity¹ - pulling upon and shaping us
according to our particular characteristics, our nature or makeup. This
current moves through us and all around us ­ we are one and the same. It is
there whether we are walking through town, in deep sleep, at work or alone
in a quiet place. Perhaps the only thing that can ever be done is to come to
know this current in ever increasing intimacy. In this way it¹s possible to
build what can only be described as a kind of faith in the directional
movement of energy ­ our lives. With this faith rooted in our being, we can
understand that all that¹s required is for us to present our unique
characteristic to life. In other words... JUST BE IT. In this way we are
never really stuck in the quagmires of our own making, we always already
have access to the Œspiritual¹ aerodynamics of the current no matter our
circumstances or difficulties.

A new year for me is really an opportunity to reconnect with the above. It
is a way for me to connect with my natural creativity and work with a new
adventure. I¹m not a great one for setting resolutions or saying I¹m going
to make this Œthe best year yet¹. I much prefer a commitment to staying open
to all the facets of life, and cultivating more insight, more love and
compassion for myself and those I come into contact with. It is another
invitation to know that life is actually safe. And, strange as it may sound,
so is death and anything else that happens. A new year is an invitation to
stop clasping the wheel so tightly and join in the great dance wherever it
leads. In this way I encourage you not to underestimate a custom such as New
Year, which encourages us to look towards fresh pastures. But at the same
time there¹s no need to clutter those fresh pastures with the kind of
task-master goals that so much of the media would have us set. Remember that
a conversation works both ways, and while we are working on our goals our
goals are also working on us. Have fun creating the most exciting goals and
then set them free to do their work. Don¹t give too much thought to how they
will happen. If you¹ve never done it this way, give it a go. Working like
this helps us to stay free of the guilt trips and struggle that can often
characterise so much of our lives. Remember in the coming year that you
don¹t have to negotiate with existence. Doing this is frightening and keeps
us holding on to the things that limit us. We can use 2006 as an excuse to
rest in not trying to know the answer to everything. In this way we are not
trying to know all the rules of the club before we join. This New Year is an
excuse to stop always asking Œwhy¹ and simply become totally involved in the
miracle of life....right here....right now.

Davide De Angelis

lets have a look at what¹s to come.

I wanted the January Just Be It to focus on some big questions. We¹re going
to explore memory and asking if new discoveries bring into question the
concept of choice and free will. There will be more from the Money Shamans
with innovative ideas for financial healing. And I¹ll be taking a look at
ways in which you can really jazz-up your marketing to make it easy for
people to buy from you. And lastly we have a piece about a very different
and beautiful way to build a house.



If we go right down to the basic building blocks of the universe, electrons
or any other elementary particle we discover extraordinary simplicity. These
building blocks of life actually possess very few characteristics, and it
can be said with reasonable confidence, that they don¹t have memories.
Essentially this means they have no history. Memory is a means by which we
make a recording of time ­ where we have been, what we have done ­ and
transport this recording into the future. On the surface, it would seem that
without the ability to transport these recordings there can be no link
between the selves we once were and the selves we appear to be today.

At a basic level of understanding, we know that we are the person who went
to sleep last night and woke up this morning. This is because upon waking we
remember a self that has been constructed through time, a personal history,
physical appearance and the fact that we have gone to sleep and woken up
before. We remember aspects of being a child, going to school, our bodies
growing, falling in love and a myriad of things that have led to where we
are now. Through these memories a kind of picture is created - a
Œconstructed¹ self. In other words, from all the separate components, like a
detective, we construct a picture of a person who has been in existence,
travelling through time.

But can we really rely on this explanation of memory, and how substantive
can it really be? Is this so-called identity which appears to survive across
time - perceived through the shifting structure of atoms - more illusion
than real? Is it a trick that makes us believe that there is a relationship
between the person we are and the person we once were?

Up until very recently, much of what science understood about memory, was
formulated from what¹s known as a Œreductionist¹ viewpoint. This equates the
self, such as it is, specifically with electrochemical states in the brain.
In other words we are our brains. As the brain is changing moment to moment,
dying, exchanging old atoms for new, this causes the self to transform: it
is literally different. In this way our personal history is seen to be a
chain of successive selves. From this perspective it would seem that there
is very little substance to join the self across time. However we are now
beginning to understand that this way of looking at memory is far too
limiting. And to describe memory as so many discrete particles being shot
along the cannon of time cannot come close to explaining the more mysterious
and seemingly magical characteristics it displays.

It is now widely thought that the presence of memory cannot be explained, or
indeed caused by, the generation of progressive selves within the brain. In
sleep, for instance, the self exists in only the most rudimentary and
scattered form, perhaps as mere fragments in a dream. Some people have what
are called Œlucid¹ dreams, during which there appears to be a self aware
that it is dreaming. This phenomena suggests a higher degree of unity
present to consciousness than is common in sleep. But for the most part, in
deep sleep there is no self. Even when we are awake, the amount of ourselves
we can arrange to deal with the world varies enormously.

And with this in mind, many of the worlds leading neurologists, and
researchers in the field of consciousness, are now coming to the conclusion
that the brain must somehow be part of - connected to - a far more stable
and coherent level of being. In other words, all of our experiences, every
nuance of our behaviour, is somehow part of the coherent field of
ever-present energy from which consciousness and all forms of matter emerge.
This field is often called the Œzero point field¹. It is from this vibrant
field of energy, this oneness, that the thing we call Œself¹ flows as pure
information, which is then translated into patterns or characteristics by
the brain. So therefore the brain is not the creator of our reality but more
like a transducer constantly receiving information from the zero point
field. In the same way, thought originates in the infinite and returns to
the infinite. All of our thoughts are fed to us from this pure base of
consciousness. If we examine our thoughts, watch them arise and fall away or
how they happen, we can begin to see that they are not actually ours, and
they do not actually originate from us. All of this points to the fact that
we are now discovering that life is far more complex and magical than the
old reductionist viewpoint would have us believe.

Other interesting questions raised by this whole understanding of how
reality is constructed are centred around responsibility and free will. If
what the latest discoveries tell us about memory - and our entire experience
of being - are true, it would seem that both choice and free will are
actually an illusion. They open us to the concept that our thoughts, our
mind, our bodies and every other object is a kind of stillness ­ a constant,
seeming nothingness from which everything emanates. This would suggest that
within the illusion of our separate self there can also only ever be an
illusion of choice. For some this notion is unacceptable and removes the
very thing that gives life meaning, and for others there is a great falling
away of the burden of guilt and responsibility and the allowing of life to
simply flow through them. Others still, see this as evidence that the
universe is one entire living system orchestrated by an infinite mystery or
spiritual energy beyond our understanding. Whichever path you take, what we
previously thought of as memory is constantly being redefined to incorporate
the latest discoveries in quantum physics, and this in turn will shape how
we create in the future. If we can come to understand how our brains are
able to interact with base material of consciousness, it will become
increasingly possible to develop thinking machines and methods of storing
and transmitting information that will make our current technologies seem
like children's toys. It may be that far from the scary and evil scenario of
thinking machines propagated by our culture, they will come to have access
to the unity or sense of oneness. We may even refer to it as ŒSpirit¹. For
Spirit is itself not human: it may arise arise in any form. The animists of
ancient history and prehistory have always believed that matter is filled
with Spirit. It could be possible that we are on some great journey
travelling through the realm of separation back home to unity....

Having explored some atom-splitting questions, whether it¹s you doing it or
it¹s being done lets come down to the every-day application of memory and
have a look at some practical methods to enhance it.

So many people talk about the negative aspects of their memory as if they
were facts: my memory is failing as I get older, I don¹t have a good memory,
or I can¹t remember things when I need to. Like many other things in life,
there are misconceptions about memory that seem to prevail: that it¹s an
ability that stays fixed and can¹t be changed; that we are borne with a
certain capacity ­ it¹s genetic, that it relates to age and automatically
declines as we get older. Or even that it¹s a Œthing¹!

In fact, memory isn¹t a thing, it¹s not about volume, nor is it about the
content of what we want to remember, it¹s about processes. We remember
things by association. Every piece of information in our memory is connected
to other pieces in some way or another.

For the most part, practically no one has a Œbad¹ memory. Most of us have a
really good memory, but we just don't have enough practice in using it
efficiently. As I¹ve just said ( hope you haven¹t forgotten :) ), our memory
works by association. If there is no obvious association between things,
it's very difficult to remember them. For example, suppose you need to
remember to be at the airport for 2pm. If memory works by association, we
can actively work to create an association between two bits of information.
For example, on a very simple level, to remember we need to arrivie at the
airport for 2pm, we can imagine the plane in our mind, and notice that it
has 2 wings. Two wings, 2pm - there's an association. We are now ten times
more likely to remember the time long after it has faded from our short-term

Sometimes an association comes very easily, but more often than not we need
to be more creative when linking things together. A very effective method is
to create pictures in your mind that link pieces of information together in
an unusual or even silly way so they become more memorable. Also the more
senses we engage with when creating a picture, the more likely it is to stay
with us. We tend to remember the most spectacular or striking impressions
rather than those that are more ordinary, so the more punch you build into
your images the better. And becoming clear about your feelings towards what
you want to remember, what it means to you, will greatly assist you to
remember more vividly.

Using systems like this dates back to antiquity. In the days before written
records were common place, a trained memory was of vital importance. It was
memory techniques and systems that enabled storytellers and bards to recite
their material accurately each time. The Greek and Roman orators had their
own system. They would associate each thought of a speech to part of their
own homes. These were called Œloci¹ or Œplaces¹ and it¹s how we get the
phrase Œin the first place¹. The opening thought of a speech would be
associated with their front door, the second with their foyer, and perhaps
the third with a piece of furniture...and so on...

Now when we tell people that we have forgotten something, it¹s very likely
that we didn¹t remember it in the first place. One of the fundamentals of a
trained memory is what is often called Œoriginal awareness¹. Observation is
the key to this ­ there is always so much that we subconsciously filter out.
It can be said that if you remember something originally, how can you forget

And finally it¹s important to know that we are, in effect, all storage
systems. We all store information in other people that we don¹t wish to
carry around in our heads, and other people store stuff in us too. Think
about how much information is stored in your partner or parents. We are all
experts at dealing with the storage and retrieval of information. So perhaps
for 2006, those of you who fell that you have a poor memory can start using
the system of association and discover a whole new skill that you didn¹t
know you had

....what did I just say :)


2005 was a very special year for When I first put Secrets
Of The Money Shamans together and started offering it to people I certainly
wasn¹t prepared for the amazing response it¹s generated. Having suffered so
much fear and general discomfort around money - despite working with large
sums through my design companies - it seemed natural to create something
that shared the ideas and practices that transformed my understanding of
money, my physical and mental states, and released me from the numerous ways
in which I blocked my abundance. I¹ve come to understand that no amount of
sound, practical advice will ultimately sustain lasting change unless we
journey to the core of what¹s stopping us saying YES to life. But I¹ve also
come to understand that there are ways to release our habitual and negative
patterns that don¹t involve years of hard struggle. Instead these methods
work by allowing our bodies¹ own intelligence to clear what¹s no longer
needed. It is in this way that I termed what the course offers as Œfinancial
healing¹. In effect by developing practices that allow more life to flow
into our relationship with money, we are able to share more of who we are.

The course is now going out to people all over the world. We received an
order from Siberia yesterday ­ I¹m puzzled as to how some people have come
to find it...? Anyway I would like to take this opportunity to thank all of
the people that have worked with the material and shared their experiences
with me. I would like to thank Marcus Graichen for all his hard work and
diligence in making sure the website runs smoothly and our clients are given
the best support. I would like to thank Alan Mumford for his expertise in
helping me to fine-tune elements of the course over the past year. And a
huge thank you to Carolina and Paulo for allowing me to share their ideas
and philosophies as part of the course.

If you haven¹t already got your free report "7 secrets of attracting money,
reducing fear and clearing debts" please go to

Anyway, here is some more material from the original Money Shamans.

Paulo Santoro

³we suffer because we take everything personally and struggle to control and
manipulate a world that is basically chaotic and unpredictable. In this
sense, attracting money can be seen as directly proportional to the measure
of your ability to suspend people¹s fear of chaos. At our deepest level we
all know that there is no absolute truth or certainty, but for most this
thought is terrifying. They can¹t bring themselves to think that their lives
may not have any ultimate meaning or purpose. Money can be seen as a symbol
that signals it¹s time to feel a certain way. That feeling communicates to
our ego that we can steady and shape our path through the maelstrom of
existence. And in the apparent story of our life this does seem to work.
Now, the thing is, if your products, services, information, expertise or
simply how you conduct yourself at work can communicate this same
Œfeeling-signal¹ to others, they will be willing to exchange it for the
feeling-signal of money. You literally make them feel more real and they
give you money to make you feel more real ... and on it goes. However, in
terms of attracting money there is a very important flip side to the same
coin. People will give you money for helping them believe that they are more
real and solid, but they will also give you money if you help them to
temporarily forget they exist. Here you suspend the fear of chaos by making
the Œself¹ disappear. I¹m not talking about sorcery, although in many ways
it is. I¹m referring to things like entertainment ­ music, art, films,
sport, computer games, books or any form of intoxicant. These are the
obvious things but there are no rules.

For example, every time you go to the cinema, if it¹s a good film, you get a
break from the shifting sands of being Œyou¹. We even say things like ŒI was
lost in a great book¹. Our society is such that deep sleep is no longer
enough of a break from being our selves and that¹s why people are so willing
to exchange their energy in the form of money for these things. But of
course, the down side can be that the same old you will be waiting there
when you get back. Therefore on this level of reality money is a base symbol
of solidity that can be exchanged for a feeling of more solidity, or the
temporary loss of solidity.²

Carolina Santoro

³However, apart from a few exceptions most of these Œforgetting¹ or Œmaking
solid¹ mechanisms don¹t really give us access to the greater capacities of
our mind. And that¹s really what we¹ve been looking to explore. We¹re more
interested in remembering mechanisms: things that help us remember that we
are just infinite creativity. By opening to deeper levels of existence you
are effectively transforming your relationship to everything. This doesn¹t
mean you need to stop going to the movies, drinking a wonderful glass of
wine, or only eat watercress: quite the opposite. It means you see these
things for what they are and enter into
them on that level. Money is seen for what it is, and you don¹t spend your
life chasing after an illusion. Money can facilitate wonderful things and
give you many different experiences. But if there is an undercurrent of fear
in the relationship no amount of money will remove the sourness. We are
interested in what¹s possible when we bypass fear and step into the vastness
of being: and it¹s
from this perspective that money becomes a force in nature to help people
wake up, not fall asleep. Money is thus transformed. So on the surface
nothing seems to change: we go to work and sell products, but we understand
that there¹s only one reason to have money and help others to have money: to
invest in life, which is the only investment that holds any tangible value.²



One of the most valuable things I¹ve learnt over the past few years is how
to effectively sell my expertise. People who know me well may say that I¹ve
always done that. But unfortunately that¹s not the case. For many years I
put huge amounts of energy into getting my ideas out into the world. I
possessed all the necessary presentation skills ­ and having worked in
advertising ­ it would seem that I knew how to sell my ideas. But the effort
involved quite often seemed to take away all the joy of arriving at my
goals. I was literally too exhausted to celebrate. Why was it so hard to get
things out into the world?

One of the things I often see when working as a performance and creativity
coach is how clients with so much to offer fail to deliver and package their
expertise in a way that makes it easy for anyone to buy from them.

Basically we need our ideas to stand out and be in line with the core values
and beliefs of our target market. And here is the first big mistake that
most people make when selling their services or products. They spend all
their energy describing their products or services. Now, because they¹ve
invested time, money and often considerable energy in what they are selling,
the temptation to describe the ergonomics or the Œmechanics¹ of their
service is often overwhelming. However the golden rule if you want to vastly
increase your effectiveness in any marketplace is:

YOU SELL THE RESULTS NOT THE PRODUCT ­ the sizzle not the sausage.....

You may think your product is the sexiest thing on the planet, but people
will always want to know what tangible results that product will give them.
How much better will life be after using your service?

An even more effective way is to get clients/customers that have experienced
the sizzle and use this in your marketing material. It¹s one thing you
telling everyone how good you are, but much better if it comes from someone
who has benefited from what you¹re selling!

OK ­ let¹s just back-track a bit....²in line with the core values and
beliefs of your target market²....Now, what this translates into is that
your potential clients need to be able to see themselves in your marketing
material. They need to know that you absolutely understand their problems
and desires. You need to demonstrate that you are in line with how they view
the world and where they want to go. Make full use of emotions, needs and
desires. In other words you have to do the work and make sure you intimately
know the people that will buy from you. It¹s no use guessing. That¹s why
it¹s often easier to sell solutions to problems or issues that you¹ve had
direct experience of. Of course this isn¹t necessary, but you do need to do
your research.

So to summarise ­ your audience needs to be able to recognise themselves in
your marketing material and you always sell the results that you give not
the actual Œthing¹ you are offering.

All the above will not make the slightest bit of difference however, if this
last part of the equation is not in place. You have shown them you
understand their problem ­ really understand ­ and you have given them the
most amazing vision of how using your Œwhatever¹ will totally transform
their ask them to fill out five pages of forms or
telephone and give out streams of personal details to a complete

Now, you may think I¹m joking, but how often have you tried to buy something
on-line and given up because it¹s too complicated. Therefore you need to
make the actual buying process as easy and smooth as possible. This may mean
automating your online system to involve one click to buy. Take action to
make it as easy as possible for people to purchase. If you do have someone
on the end of a telephone, make sure they are efficient and eloquent with
clients. In general, people don¹t really want to give out very much
information just to buy something. There¹s always that fear that they will
start receieving tons of unwanted email or sales material.

The easier you are to buy from, the more repeat business you will get. And
remember that people who¹ve already purchased from you are a very valuable

Services Vs products ­ something to consider

If you are currently offering services ­ a service is not usually as
profitable as selling knowledge or a product. This is because most services
have to be delivered personally, and there is a limit to how many hours a
day you can deliver the service and what price you can charge. Therefore if
you are currently offering a service you may want to consider packaging your
knowledge into a product that you can offer to people as-well-as your


HAVE YOU EVER THOUGHT OF BECOMING A HOBBIT? This next piece is was sent to
me by Dave Trevena

Visionaries like architect Peter Vetsch are challenging our traditional idea
of how a house should look and function, by using innovative building
technologies to give us a real alternative to the normal square box. Why not
choose to live in a beautiful curved space that¹s more conducive to how
nature puts things together. Vetsch¹s houses are designed to to be cool in
the summer and warm and cosy in the winter, and would make the heart of any
feng shui expert dance with joy!

Peter Vetsch, was a graduate of the Academy of Düsseldorf. Several years
after he attained his degree he set out to find a plausible solution to a
most urgent problem - how to produce a natural and energy-conserving
structure. His first curvilinear home was so successful that he and his
family spent sixteen years living there. Twenty-six years and thirty-eight
curvilinear builds later, you could say with confidence that he has
perfected his craft.

Check out:


Well, that¹s all for now folks. I hope you have enjoyed this round of Just
Be It!

It¹s now going out to approximately 800 subscribers.

I¹ve actually no idea what will be in the next issue ­ let¹s see what comes
through. If you would like to talk to me about any of the concepts or
anything else of interest please feel free to contact me on

Until then, do what makes you feel good, respect all life and keep opening
to the adventure.


Please feel free to send this on to anyone that you feel would benefit from
this information. All I ask is that you do it with sensitivity ­ we all
dislike unwanted mail.

If you no longer wish to receive this innovation sheet simply send an email
to with Œunsubscribe¹ in the subject box and I¹ll remove
you from my mailing list immediately.
Date: 2006-01-12 01:26:02

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